Graphic Design - Fundamentals

Classroom Assignment - What is Graphic Design?

In groups of 2 you will come up with a definition (of your own) what graphic design means.
You will also need to prove your definition with 5 example images.

I also want you to list 4 different software's that are used to create different graphic design pieces.

We will discuss the answers at the end of class.

Element and Principles of Design

Elements of Design.pdf


Principals of Graphic Design.pdf


What makes a good ad?.pdf


Elements of Design - Group Assignment

In a group of 2 go online and find different ads to complete the ad analysis assignment.

Create a google slideshow (copy and paste the ad photo into the slideshow). Then answer the questions.

You will be presenting your finding to the class.

Ad Analysis.pdf


Understanding Copyright And Licenses

The Web is full of creative and practical resources that we can use to improve our projects. Photography, fonts, music and code are perfect examples. Finding stock objects and existing implementations is often quicker, cheaper and more practical than producing your own.

Whether free or not, these resources normally come with a license to ensure fair use. For professionals, understanding the limitations of a license is critical; with this knowledge, you’d be surprised by what’s available. Understanding copyright and licenses allows us to do what we do best: be creative.

Read following article:

LESSON: Graphic Design Principles > here

Fonts, Colour, Resolution
Layout + Proximity, White Space, Alignment, Repetition, Contrast, Pictures & Graphics 

LESSON: Typography Learning > here


A letterform is "The particular set of shapes seen in each individual letter of our alphabet, every one of them having characteristics that distinguish it from all the others in order to retain legibility."

The letterform of every "R" for instance must be different in a very particular way from every"P."

Type is

"In typography, a letterform produced electronically or photographically, most often with a computer. Before computers took over this function in the late twentieth century, type was a small block of metal or wood bearing a raised letter or character on the upper end that leaves a printed impression when inked and pressed on paper. This heritage has given us a huge vocabulary of terms we use in reference to type."

A typeface or font is

"the design of a full set of letterforms, numerals, punctuations and other characters unified by consistent visual qualities."

Typefaces are frequently grouped as of various distinctive kinds: as serifsans serif, script and decorative.

Modifications in a typeface can create design variety while retaining the essential visual character of the face. These include variations in weight (light, medium, bold), width (condensed, regular, extended), and angle (roman or upright, and Italic), and other elaborations (outline, shadowed, decorative, etc.)

Typography - Assignment

Your Assignment - is to type your first and last name in a variety of ways, arriving finally at three designs that visually convey your personality.

Feel free to choose software of your choice. Once completed, please print it out using COM A printer and hand it in for completion marks.

Vector vs Bitmapped Images

Bitmap vs Vector Logos : An Example The type of logo image used to personalize your new fountain is very important. Your logo must be in a "Vector" based image format like .eps or .ai so we can resize it without losing quality.

Quick Lesson on the Difference Bitmap Graphics - contain a representation of a graphic stored as pixels at a fixed resolution. An example is a photographic digital image or scanned image

Vector Graphics - are defined through mathematical expressions and are resolution-independent and scalable. Examples of vector graphics are illustrations, line art, logos and CAD drawings.