top of page
Logo Creation
Jacob Cass has a couple of great articles on logo design.
https://layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html
http://justcreative.com/2009/02/04/the-logo-design-process-from-start-to-finish/
Concept 1
Step 1 -
Mindmap Ideas

Step 3 -
Create an Illustrator Version of a few chosen designs. Logos can look different once in digital form so make a bunch.
Step 2 -
Sketch out different logo designs

Step 4 -
Add text. Try different typefaces and see what style works best with what you are trying to convey.


Step 5 -
Add colour. Try many different colours / tints/ shades.
Step 6 -
Once the colour has been decided, play around with the typeface again. Try vertical / horizontal placements.


Step 7 -
Try logo on a actual product sample.

Concept 2 - rebrand logo
Step 1 -
Mindmap Ideas
Step 2 -
Sketch out different logo designs

Step 3 -
Add text. Try different typefaces and see what style works best with what you are trying to convey.

Step 5 -
Add colour. Try many different colours / tints/ shades.

Step 4 -
Create an Illustrator Version of a few chosen designs. Logos can look different once in digital form so make a bunch.

Step 6 -
Once the colour has been decided, play around with the typeface again. Try vertical / horizontal placements.
Finalize the design in this step.

Step 7 -
Try logo on a actual product sample.

bottom of page